Tag: Emotion

Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

I am delighted to be Interviewed for Cosmetics Design Europe. Full article here

“The fragrance industry is well placed to give relief and help people back to “normal” after a plethora and uncertainty and difficulty this year.”

“People during quarantine have either been working very, very hard because business models have been changed, and some of these people have been very busy and not been taking time for a lot of self-care. Some people have been put on a kind of pause and gone more towards self-care and rituals but driven both by anxiety, fear, sense of loss (…) and they’ve been using products that are then going to get them back onto an even keel. And in fragrance, we’ve been doing that for years. The fragrance industry is well placed to give relief and help people back into ‘the normal’,” he said.

The full story is here by Kacey Culliney

 

🎯Here at Nathanieldavis.mc, I understand how important your training can be to advancing your career. 

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle. 

When you learn at NathanielDavis.mc you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.

Music is Like Food

Music is like food. A badly mixed track won’t connect with the consumer 

Music like food stirs emotions. A good music track requires professional mixing to give space to each of the instruments in order to let it shine and have the greatest emotional connection.

As with Music, flavor work requires a well researched and refined product so that consumers delight in it. As such we look at the taste impact in the front, mid, and rear of mouth. For tastes are like a melody in an orchestra. Make the woodwinds a little softer and you can hear the strings more clearly. Food research often results in correcting one or two of the particular flavor notes in order that the correct emotions result.

Learn More

🎯Here at Nathanieldavis.mc, I understand how important your training can be to advancing your career. 

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle. 

When you learn at NathanielDavis.mc you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.

“There is no such thing as an empty space or an empty time. There is always something to see, something to hear. In fact, try as we may to make a silence, we cannot.”
-John Cage

Mood and Food: NPD Adapting To Generational Shifts

Perfumes and Flavorists need to be aware of what exists in the mind of the market at that time. It’s constantly shifting. Consumers, were once happy with either healthy food or great tasting food. Now they want both. They are increasingly demanding. They want sustainability, they want natural and clean label and less sugar.

A better understanding of sensory marketing and the role of emotion in fragrance and flavour in NPD can help them better adapt to these shifts as new products typically have 80-90% failure rates. Trying to reduce that figure is important, especially for new brands. And for people to get an emotional attachment to a brand, it’s got to be as quick as possible. So if you can remove any hindrance, so much the better.

Full article by Oliver Morrison in Food Navigator here.

Learn More

🎯Here at Nathanieldavis.mc, I understand how important your training can be to advancing your career.

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle.

When you learn at NathanielDavis.mc you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.