Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

I am delighted to be Interviewed for Cosmetics Design Europe. Full article here

“The fragrance industry is well placed to give relief and help people back to “normal” after a plethora and uncertainty and difficulty this year.”

“People during quarantine have either been working very, very hard because business models have been changed, and some of these people have been very busy and not been taking time for a lot of self-care. Some people have been put on a kind of pause and gone more towards self-care and rituals but driven both by anxiety, fear, sense of loss (…) and they’ve been using products that are then going to get them back onto an even keel. And in fragrance, we’ve been doing that for years. The fragrance industry is well placed to give relief and help people back into ‘the normal’,” he said.

The full story is here by Kacey Culliney

 

🎯Here at Nathanieldavis.mc, I understand how important your training can be to advancing your career. 

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle. 

When you learn at NathanielDavis.mc you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.

Forget “Smell What Sells”. “Sell What Smells!“

Nathaniel Davis' on the "Role of Fragrance, Flavor and Taste in Modern Marketing" Course

Nathaniel Davis' on the "Role of Fragrance, Flavor and Taste in Modern Marketing" Course

In this comprehensive and complete course, from master researcher Nathaniel Davis (“writer of multiple modules on ) the university Côte d’Azur Managment of Flavor & Fragrance Masters course) takes you through the key principles of Flavor and Fragrance Preference.

What People Are Saying:

“Thanks to his skills in innovation and entrepreneurship, he catched the attention of our students and prepare them to the working world, with a professionnal point of view!” — Claire DIKIDJIAN
PROJECT MANAGER MSc Management of the Flavor & Fragrance Industry | Grasse

This course includes the fundamentals of how to Assess New Fragrances or Food and drinks & how to research Concepts at Early Stages of Design and finished products.

It ALSO includes Nathaniel’s Fragrance and Flavour Reseach approach he will guide you through his process to completely research a products emotional reward.

Plus, as a BONUS for purchasing the complete course you will also get additional audio files of live group recordings, PDF work book print outs, and even his exact taste and aroma files that he use so that you can analyse flavours and fragrances as if you were sitting right by him. This course includes over 30 Video Tutorials. 

Whether you are a traditional flavorist, perfumer or work in marketing this course is for you! We know you’ll learn something new!

Course Includes the Following:

4 Fundamentals of Flavor and Fragrance Marketing 

This course covers the ” 4 Principles of Flavor & Fragrance Marketing” as originally pioneered by him at Insight in Foods who worked directly under Thornton Mustard. This course includes 13 HD Video Tutorials.

Fix a product that’s not selling in one region 

Watch as Nathaniel takes you through his approach to How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace  

Downloads & Toolkit

As a BONUS for purchasing the The Role of Fragrance, Flavor and Taste in Modern Marketing course we have included a variety of bonus and supplemental files. ENJOY!

List of Bonus Files:

  • Audio recordings of toolkit in use 
  • Personality wheel
  • Sample Pyschographics wheel
  • Taste and aroma profile
  • Screener questionnaires
  • English Language english language
  • with English or Spanish subtitles 

NOTE: This bonus material is cannot be bought for individual purchases and may only be acquired via the “The Role of Fragrance, Flavor and Taste in Modern Marketing Course”.

About

Their team has provided fragrance, flavor, taste and texture guidance to the top global fragrance, food & drink brands.  Specialising in the emotional messages from consumption. 

This methodology has been utilised with leading brands like:

  • Coca-Cola
  • GlaxoSmithKline
  • Mars Confectionery
  • Unilever
  • Red Bull plus many more.

Projects have covered UK, Europe, North America, Asia and Australia.

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