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FRAGRANCE-MARKETING-IN-2020-MUST-CONSIDER-CONSUMER-EMOTIONS-SAYS-EXPERT
03 August

Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

  • Posted by Nathaniel Davis
  • Categories Blog, News
  • Comments 0 comment

I am delighted to be Interviewed for Cosmetics Design Europe. Full article here “The fragrance industry is well placed to give relief and help people back to “normal” after a plethora and uncertainty and difficulty this year.” “People during quarantine …

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11 May

Forget “Smell What Sells”. “Sell What Smells!“

  • Posted by admin
  • Categories Courses
  • Comments 0 comment

In this comprehensive and complete course, from master researcher Nathaniel Davis (“writer of multiple modules on ) the university Côte d’Azur Managment of Flavor & Fragrance Masters course) takes you through the key principles of Flavor and Fragrance Preference. What …

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Course: Product Innovation and Marketing Innovation

Course: Product Innovation and Marketing Innovation

Course: Olfactory Marketing Concepts

Course: Olfactory Marketing Concepts

Course: English for Senses

Course: English for Senses

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