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  • Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

  • Posted by Nathaniel Davis
  • Categories Blog, News
  • Date August 3, 2020
  • Comments 0 comment
FRAGRANCE-MARKETING-IN-2020-MUST-CONSIDER-CONSUMER-EMOTIONS-SAYS-EXPERT

I am delighted to be Interviewed for Cosmetics Design Europe. Full article here

“The fragrance industry is well placed to give relief and help people back to “normal” after a plethora and uncertainty and difficulty this year.”

“People during quarantine have either been working very, very hard because business models have been changed, and some of these people have been very busy and not been taking time for a lot of self-care. Some people have been put on a kind of pause and gone more towards self-care and rituals but driven both by anxiety, fear, sense of loss (…) and they’ve been using products that are then going to get them back onto an even keel. And in fragrance, we’ve been doing that for years. The fragrance industry is well placed to give relief and help people back into ‘the normal’,” he said.

The full story is here by Kacey Culliney

 

🎯Here at Nathanieldavis.mc, I understand how important your training can be to advancing your career. 

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle. 

When you learn at NathanielDavis.mc you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.

Tag:#disruption, #Grasse, #innovation, #psychology, #sensoryevaluation, #sensorytesting #memory, Emotion, NPD

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Nathaniel Davis
Training the next generation of professionals for the flavor & fragrance industry. I work in Grasse the world capital of perfumes. The author of multiple modules for the Université Côte d’Azur Masters in Fragrance Flavour course. A sensory marketing psychologist in the area where the technical language of fragrance and flavor chemistry is separated by a chasm from that of the marketer and consumer.

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