3 New Courses!!

3 New Courses Olfactory Marketing English for Senses Innovation Marketing

 

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Know-how for fragrance & flavor developers

Connect emotionally with your consumers and grow your business.

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Optimise Your Flavor Experience

For Tom, success as leader means optimising the taste experience. He uses it to develop the taste to fit the consumers’s needs for the target drinking occasion.
“It puts a brand’s flavor profile in a context of culture, lifestyle and emotion.”
– TOM LONG, PRESIDENT OF COCA-COLA EUROPE

 

 

 

 

Claire

Empower the next generation

Claire transitioned the Grasse masters course Msc Management of the Flavor & Fragrance Industry from classroom to online during the Covid-19 crisis. She did this by using this online training.

“…his courses allow our students to have a broad overview of the industry. [They] prepare them to the working world, with a professionnal point of view!
– CLAIRE DIKIDJIAN
PROJECT MANAGER MSc MANAGEMENT UNIVERSITÉ CÔTE D’AZUR

 

 

 

Tom1Find your consumers triggers

Tom, a Category Manager, uses this method to get tothe heart of consumer motivations, emotional responses and full taste profiles. They are the articulated and unarticulated emotional triggers that determine success for his new products. He then launches his successful product to an emotionally connected shopper.
“With an ability to in a way I’ve not seen from other researchers. It has resulted in significantly improved products, NPD, re-branding and better comms.‘”
– TOM GULIVER, SENIOR CATEGORY MANAGER HOVIS

 

 

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