Perfumes and Flavorists need to be aware of what exists in the mind of the market at that time. It’s constantly shifting. Consumers, were once happy with either healthy food or great tasting food. Now they want both. They are …
For over twenty years I have specialised within branding, taste and emotion marketing research. I am happy to announce that I will be joining as a lecturer in marketing on the masters course Management of the Flavor & Fragrance Industry at …
Earlier this month I attended a one-to-one workshop called “Création d’une Eau de Toilette”, creation of a perfume with Michele Dulac from Grasse. Yet a ‘workshop’ wasn’t the best way to describe it; it was much more than that. It was …