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FRAGRANCE-MARKETING-IN-2020-MUST-CONSIDER-CONSUMER-EMOTIONS-SAYS-EXPERT
10 February

COVID: Smell, taste and the lessons for the food industry

  • Posted by Nathaniel Davis
  • Categories Business, News

I am delighted to be Interviewed for Food Navigator. Almost a year since the start of the pandemic in Europe, many of those infected who reported losing their sense of smell and consequently taste — even without displaying other symptoms …

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FRAGRANCE-MARKETING-IN-2020-MUST-CONSIDER-CONSUMER-EMOTIONS-SAYS-EXPERT
03 August

Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert

  • Posted by Nathaniel Davis
  • Categories Blog, News

I am delighted to be Interviewed for Cosmetics Design Europe. Full article here “The fragrance industry is well placed to give relief and help people back to “normal” after a plethora and uncertainty and difficulty this year.” “People during quarantine …

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Ice Cream Often Evokes Strong Memories of Childhood
08 June

Mood and Food: NPD Adapting To Generational Shifts

  • Posted by admin
  • Categories Blog, News, NPD

Perfumes and Flavorists need to be aware of what exists in the mind of the market at that time. It’s constantly shifting. Consumers, were once happy with either healthy food or great tasting food. Now they want both. They are …

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