News Articles
- June 2023 Food Navigtor Europe who interviewed me on “How sensory science can drive innovation and cure food system ills“.
- April 2023 Cosmetics Design Europe an article on How Beauty is brightening its post pandemic offering. New Need States have emerged post Covid. I have just been interviewed by Cosmetics Design Europe about these emergent post Covid Need States and the role of sensory for this in new product development.
- January 2021 Food Navigator an article on COVID: Smell, taste and the lessons for the food industry
Almost a year since the start of the pandemic in Europe, many of those infected who reported losing their sense of smell and consequently taste — even without displaying other symptoms — still haven’t recovered these senses. What implications could this potentially bring food industry innovation?
- January 2021 Food Navigator an article on COVID: Smell, taste and the lessons for the food industry
- November 2020 Cosmetics Design Europe an article on COVID-19 fragrance needs: Safety, cleanliness and serenity. The ongoing global COVID-19 pandemic has heightened appreciation for fragrances and consumers are now seeking out scents that reinforce positive wellbeing and a sense of good hygiene, finds research from Firmenich.
- July 2020 Cosmetics Design Europe an article In a ‘tumultuous’ year, industry must remember ‘fragrance trends reflect people’. The year 2020 has been acutely shaped by health, political and environmental uncertainty, and fragrance manufacturers and brands must consider this on an emotional level when working to connect with consumers, says a fragrance marketing expert.
- June 2020 Food Navigator an article on Emotional rescue: How tapping into food and mood can make or break a product. A better understanding of the emotional impact of food can help manufacturers overcome the challenge of new products that fail, and also adapt to disruption in the industry.