Next Course: Consumer Profiles, Trend Analysis, Insights & Semiology

Nathaniel Davis is pleased to announce that the next Flavor & Fragrance course on his platform: is “Consumer Profiles, Trend Analysis, Insights & Semiology”

 Course Objective(s) of the course:

In such a dynamic environment it makes sense to keep track of the competition, culture and changing customer tastes. In this course, we establish why Consumer Profiles, Insights, Semiotics and Trends are so important. Providing reasons, case studies, and training of why they make such an important contribution to overall competitive success. Consumer Profiling is a fundamental concept of marketing and it is a key to successful business performance. This course will set out in a very straight forward way how they can be made properly.
The course then looks at the valuable concept of ‘insight’. Insight has become so common a term in modern marketing, that it has become as become a substitute for ‘research’. An ‘insight’ and ‘research’ are not the same things. An Insight has value as it can be directly related to a brand or business growth. This course looks at how Semiotics allows marketers to understand the socio-cultural forces that drive consumers.


  • Understand what Consumer Profiles are and to Create and use Consumer Personas
  • Differentiate between merely interesting insights versus those that lead to more fundamental strategic actions, innovation, and opportunities for growth.
  • Learn and apply the idea that insight and business strategy are linked
  • Learn how to use Secondary Trend data from research suppliers in order to ride the next big consumer trend
  • Apply Semiotic or Insight techniques for course work (for creative fragrance or flavor brief or track a new product release)


  1. Key Elements of World-Class Marketing & Importance of Customer Profiling
  2. How to produce Customer Profiles
  3. Insights. What they are and what they are not
  4. Trend analysis How to use commercially produced trend reports for your benefit
  5. Semiotics. Using both sides of the equation; Saussurian and Peircean Semiotics to understand ‘cultural codes’ plus how ‘meaning’ is created

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🎯Here at, I understand how important your training can be to advancing your career.

I also know that your training should be affordable, engaging, and professionally valuable.

That’s why I have designed an online Fragrance, Flavor and Sensory Training that is comprehensive and challenging, plus highly flexible for your lifestyle.

When you learn at you are making a great step to improve your professional value and set yourself for the best current and future fragrance and flavor opportunities.

Forget “Smell What Sells”. “Sell What Smells!“

Nathaniel Davis' on the "Role of Fragrance, Flavor and Taste in Modern Marketing" Course

Nathaniel Davis' on the "Role of Fragrance, Flavor and Taste in Modern Marketing" Course

In this comprehensive and complete course, from master researcher Nathaniel Davis (“writer of multiple modules on ) the university Côte d’Azur Managment of Flavor & Fragrance Masters course) takes you through the key principles of Flavor and Fragrance Preference.

What People Are Saying:

“Thanks to his skills in innovation and entrepreneurship, he catched the attention of our students and prepare them to the working world, with a professionnal point of view!” — Claire DIKIDJIAN
PROJECT MANAGER MSc Management of the Flavor & Fragrance Industry | Grasse

This course includes the fundamentals of how to Assess New Fragrances or Food and drinks & how to research Concepts at Early Stages of Design and finished products.

It ALSO includes Nathaniel’s Fragrance and Flavour Reseach approach he will guide you through his process to completely research a products emotional reward.

Plus, as a BONUS for purchasing the complete course you will also get additional audio files of live group recordings, PDF work book print outs, and even his exact taste and aroma files that he use so that you can analyse flavours and fragrances as if you were sitting right by him. This course includes over 30 Video Tutorials. 

Whether you are a traditional flavorist, perfumer or work in marketing this course is for you! We know you’ll learn something new!

Course Includes the Following:

4 Fundamentals of Flavor and Fragrance Marketing 

This course covers the ” 4 Principles of Flavor & Fragrance Marketing” as originally pioneered by him at Insight in Foods who worked directly under Thornton Mustard. This course includes 13 HD Video Tutorials.

Fix a product that’s not selling in one region 

Watch as Nathaniel takes you through his approach to How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace  

Downloads & Toolkit

As a BONUS for purchasing the The Role of Fragrance, Flavor and Taste in Modern Marketing course we have included a variety of bonus and supplemental files. ENJOY!

List of Bonus Files:

  • Audio recordings of toolkit in use 
  • Personality wheel
  • Sample Pyschographics wheel
  • Taste and aroma profile
  • Screener questionnaires
  • English Language english language
  • with English or Spanish subtitles 

NOTE: This bonus material is cannot be bought for individual purchases and may only be acquired via the “The Role of Fragrance, Flavor and Taste in Modern Marketing Course”.


Their team has provided fragrance, flavor, taste and texture guidance to the top global fragrance, food & drink brands.  Specialising in the emotional messages from consumption. 

This methodology has been utilised with leading brands like:

  • Coca-Cola
  • GlaxoSmithKline
  • Mars Confectionery
  • Unilever
  • Red Bull plus many more.

Projects have covered UK, Europe, North America, Asia and Australia.

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