1.0 Introduction: Why Take This Course? 8
2.0 How Advertising Works 4
3.0 The Consumer is the Hero 1
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference. 3
5.0 Run Your Sensory Marketing Focus Group 10
6.0 Why Brands, Flavours & Fragrances Fail 2
7.0 How To Ride the Next Consumer Trend 1
1.1 Why the Course is Needed
They'll learn the harsh lessons of Kodak, Gillette and Blockbuster.
We see the many traditional approaches are increasingly unsustainable and unprofitable. In the age of online shopping and social media. Well, please watch the video titled How Harrys's Disrupted the 17 Billion Men's Grooming Category. You'll find that in the download section.
The recording of emotions evoked by a fragrance or flavor is an important aspect of perfume and flavor development in the fragrance industry. These emotional characteristics are highly important in marketing, positioning, delivering brand promises and differentiating products in highly competitive consumer markets. Therefore having techniques to test the emotional reward of products is crucial in order to ensure successful product performance in the marketplace.
This course is designed to give an understanding of the role of ‘taste’, ‘flavor’ and ‘fragrance’ in marketing. It shows how emotions play a pivotal role in our food and flavor preferences and how we use different products in anticipation of the feelings they will generate.
Watch “How Harry’s Disrupted the $17B Men’s Grooming Category” Mentioned in this Lesson Here