Welcome! 1
- Welcome! Website Orientation VideoLecture1.1
Milestones 1
- Course Milestones 01 minLecture2.1
1.0 Introduction: Why Take This Course? 8
- 1.1 Why the Course is Needed 01 minLecture3.1
- 1.1.2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros 02 minLecture3.2
- 1.2 So Many New Products 02 minLecture3.3
- 1.3 For New Product Development 01 minLecture3.4
- 1.3.1 Flankers, Tweaking or Time For Something Completely DifferentLecture3.5
- 1.4 The Viscous Circle. Case Study: China 03 minLecture3.6
- 1.5 Four Main Areas for the Course 03 minLecture3.7
- 1.6 Understanding Preference for Fragrance and Flavor 03 minLecture3.8
2.0 How Advertising Works 4
- 2.0-2.1 How Advertising Works With Our Mind, Will & Emotions 05 minLecture4.1
- 2.2 How Emotional Advertising & Products Work 05 minLecture4.2
- 2.3 Make an Emotional Connection 04 minLecture4.3
- 2.4 Adverts that Make an Emotional Connection More Likely to SucceedLecture4.4
3.0 The Consumer is the Hero 1
- 3.0 The Consumer is the Hero 08 minLecture5.1
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference. 3
- 4.0 How to Create Preference & 4.1 An Introduction to Need States 05 minLecture6.1
- 4.2 Fragrance Need States 02 minLecture6.2
- 4.3 Using Multiple Need States — Includes Case Study 04 minLecture6.3
5.0 Run Your Sensory Marketing Focus Group 10
- 5.0 & 5.1 Create and Moderate a Sensory Marketing Focus Group 02 minLecture7.1
- 5.2 & 5.3 Filling and Moderating Your Groups 07 minLecture7.2
- 5.4 How to Assess New Fragrance Concepts at Early Stages of Design 06 minLecture7.3
- 5.5 How to Research a Finished Fragrance Product 05 minLecture7.4
- 5.6 How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace 13 minLecture7.5
- 5.7 Finding a Product’s Mood or Personality 02 minLecture7.6
- 5.8 & 5.9 Using Consumer’s Story, Memories & First Encounter 10 minLecture7.7
- 5.10 & 5.11 Finding Consumers Flavor & Fragrance Descriptors 06 minLecture7.8
- 5.12 & 5.13 Tying It Together: Finding Which Emotion is Driven by Which Aroma + Flavor 06 minLecture7.9
- 5.14 Best Ways to Present Your Findings for Maximum Impact 08 minLecture7.10
6.0 Why Brands, Flavours & Fragrances Fail 2
7.0 How To Ride the Next Consumer Trend 1
- 7.0 Ride the Next Consumer Trend 01 minLecture9.1
This content is protected, please login and enroll course to view this content!