Case study from Course: “Role of Fragrance, Flavor and Taste in Modern Marketing”

How Harry’s Disrupted the $17B Men’s Grooming Category transcript powered by Sonix—easily convert your video to text with Sonix.

How Harry’s Disrupted the $17B Men’s Grooming Category was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best video automated transcription service in 2020. Our automated transcription algorithms works with many of the popular video file formats.

In the early days made so many mistakes, I don't think. How long is this interview? Like 20 hours. I'm Andy Katz Mayfield. I'm one of the co-founders and co CEOs of Harris. Harries is a vertically integrated men's grooming brand. Harris was born out of a personal experience that I had. I've run out of razor blades and they were locked away in a case which I found to be somewhat absurd, like I wasn't buying diamond jewelry as buying razor blades. And then I spent like twenty five dollars on four razor blades and some shaving cream and felt like I was getting taken advantage of. I think there's a couple of things that make it really hard to sort of be disruptive in this industry. One is that it's really, really hard to manufacture the product. Just the process to grind steel and get high quality, sharp, durable blades is a complicated process. There's very few factories out there that do it. Historically, if you were gonna go sell product at retail, it's really hard to sort of compete for for shelf space. And so for us, we're able to sell direct to consumers online, provide a completely different experience and not worry about, you know, competing head to head. So when we sell it, yeah, we sold out like I think a week or 10 days after we launched something like that. And it was like, yeah, there's a part of it that's like, oh, awesome. Like there's all this demand. There was a part of it was like, oh, shit. Like we got to figure out how to go make more product.

All the guys in our company just stopped shaving until we went back in stock, which was amusing.

We recognized pretty early on that being vertically integrated in this industry was going to be important because it's so hard to make the product. There's such scarcity of supply out there in manufacturers that can make high quality razor blade. We didn't really know we were gonna have the opportunity to buy a factory two months after we launch. But the town of Ice fell where the factories located in Germany is this small little German town. It's really where all our factories, the biggest employer, it is kind of part of the fabric of the town. And so it's it's not Soho for sure. Disruption, I think, is is looking at the status quo and just figuring out a better way to do something. We certainly like we're the disruptor right now, but like disruptors often get big and then get disrupted and like, we'd like to not have that happen to us.

Automatically convert your video files to text with Sonix. Sonix is the best online, automated transcription service.

Sonix uses cutting-edge artificial intelligence to convert your watch?v=-oVhJaQxzsQ files to text.

Students and teachers constantly need to better transcribe lectures and research notes. For your online meetings, you can transcribe your GoToMeeting recordings with Sonix. Transcribing video is fast and easy. Researchers constantly record video footage of their interviews. Accurately transcribe your research interviews with Sonix. Create and share better video content with Sonix. Are you doing a lot of videoconferencing lately? Quickly transcribe your Zoom meetings with Sonix. Transcribing with Sonix is easy, you really don't have to do anything but make yourself a nice cup of coffee.Do you have a BlueJeans webconference that you need to transcribe? It's fast and easy with Sonix to get reliable meeting notes.

Sonix uses cutting-edge artificial intelligence to convert your watch?v=-oVhJaQxzsQ files to text.

Sonix is the best online video transcription software in 2020—it's fast, easy, and affordable.

For your video files, use Sonix to easily convert watch?v=-oVhJaQxzsQ files to srt for better subtitles. If you are looking for a great way to convert your video to text, try Sonix today.