1.0 Introduction: Why Take This Course? 8
2.0 How Advertising Works 4
3.0 The Consumer is the Hero 1
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference. 3
5.0 Run Your Sensory Marketing Focus Group 10
6.0 Why Brands, Flavours & Fragrances Fail 2
7.0 How To Ride the Next Consumer Trend 1
5.0 How did create a moderate, a sensory marketing focus group? I teach you how to recruit, run, analyze and present actionable results for your own sensory marketing research focus group. Milestone 6.0, we learn why certain brands, flavors and fragrances fail. And what you can do to fix it. And number 7.0, showing you how to ride the trend.
And also, you get the downloadable resources available with worksheets, action materials.
Together we’re going to learn and master a technique to test the emotional reward along with the aroma or taste of products in order to ensure successful product performance in the marketplace.
The Milestones are:
1.0 Why the Course is Needed
2.0 How the Soul and Advertising Works
3.0 Consumers is the Hero in Their Story
4.0 Master the Connection Between Flavor, Fragrance and Emotions. How to Create Preference.
5.0 Create and Moderate a Sensory Marketing Focus Group. I Teach You How to Recruit, Run, Analyse and Present Actionable Results From Your Own Sensory Marketing Research Focus Group
6.0 Why Certain Brands, Flavours and Fragrances Fail and What You Can Do to Fix It
7.0 Ride the Trend + Downloads, all you need in order to run and organise your own research