Welcome!
Milestones
1.0 Introduction: Why Take This Course?
- 1.1 Why the Course is Needed
- 1.1.2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
- 1.2 So Many New Products
- 1.3 For New Product Development
- 1.3.1 Flankers, Tweaking or Time For Something Completely Different
- 1.4 The Viscous Circle. Case Study: China
- 1.5 Four Main Areas for the Course
- 1.6 Understanding Preference for Fragrance and Flavor
2.0 How Advertising Works
3.0 The Consumer is the Hero
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference.
5.0 Run Your Sensory Marketing Focus Group
- 5.0 & 5.1 Create and Moderate a Sensory Marketing Focus Group
- 5.2 & 5.3 Filling and Moderating Your Groups
- 5.4 How to Assess New Fragrance Concepts at Early Stages of Design
- 5.5 How to Research a Finished Fragrance Product
- 5.6 How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace
- 5.7 Finding a Product’s Mood or Personality
- 5.8 & 5.9 Using Consumer’s Story, Memories & First Encounter
- 5.10 & 5.11 Finding Consumers Flavor & Fragrance Descriptors
- 5.12 & 5.13 Tying It Together: Finding Which Emotion is Driven by Which Aroma + Flavor
- 5.14 Best Ways to Present Your Findings for Maximum Impact
6.0 Why Brands, Flavours & Fragrances Fail
7.0 How To Ride the Next Consumer Trend
8.0 Further Knowledge
1.1 Why the Course is Needed
1.1 Why the course is needed
They'll learn the harsh lessons of Kodak, Gillette and Blockbuster.
We see the many traditional approaches are increasingly unsustainable and unprofitable. In the age of online shopping and social media. Well, please watch the video titled How Harrys's Disrupted the 17 Billion Men's Grooming Category. You'll find that in the download section.
The recording of emotions evoked by a fragrance or flavor is an important aspect of perfume and flavor development in the fragrance industry. These emotional characteristics are highly important in marketing, positioning, delivering brand promises and differentiating products in highly competitive consumer markets. Therefore having techniques to test the emotional reward of products is crucial in order to ensure successful product performance in the marketplace.
This course is designed to give an understanding of the role of ‘taste’, ‘flavor’ and ‘fragrance’ in marketing. It shows how emotions play a pivotal role in our food and flavor preferences and how we use different products in anticipation of the feelings they will generate.
Watch “How Harry’s Disrupted the $17B Men’s Grooming Category” Mentioned in this Lesson Here