Welcome!
Milestones
1.0 Introduction: Why Take This Course?
- 1.1 Why the Course is Needed
- 1.1.2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
- 1.2 So Many New Products
- 1.3 For New Product Development
- 1.3.1 Flankers, Tweaking or Time For Something Completely Different
- 1.4 The Viscous Circle. Case Study: China
- 1.5 Four Main Areas for the Course
- 1.6 Understanding Preference for Fragrance and Flavor
2.0 How Advertising Works
3.0 The Consumer is the Hero
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference.
5.0 Run Your Sensory Marketing Focus Group
- 5.0 & 5.1 Create and Moderate a Sensory Marketing Focus Group
- 5.2 & 5.3 Filling and Moderating Your Groups
- 5.4 How to Assess New Fragrance Concepts at Early Stages of Design
- 5.5 How to Research a Finished Fragrance Product
- 5.6 How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace
- 5.7 Finding a Product’s Mood or Personality
- 5.8 & 5.9 Using Consumer’s Story, Memories & First Encounter
- 5.10 & 5.11 Finding Consumers Flavor & Fragrance Descriptors
- 5.12 & 5.13 Tying It Together: Finding Which Emotion is Driven by Which Aroma + Flavor
- 5.14 Best Ways to Present Your Findings for Maximum Impact
6.0 Why Brands, Flavours & Fragrances Fail
7.0 How To Ride the Next Consumer Trend
8.0 Further Knowledge
Course Milestones
Milestones for “The Role of Fragrance, Flavor and Taste in Modern Marketing”
5.0 How did create a moderate, a sensory marketing focus group? I teach you how to recruit, run, analyze and present actionable results for your own sensory marketing research focus group. Milestone 6.0, we learn why certain brands, flavors and fragrances fail. And what you can do to fix it. And number 7.0, showing you how to ride the trend.
And also, you get the downloadable resources available with worksheets, action materials.
Together we’re going to learn and master a technique to test the emotional reward along with the aroma or taste of products in order to ensure successful product performance in the marketplace.
The Milestones are:
1.0 Why the Course is Needed
2.0 How the Soul and Advertising Works
3.0 Consumers is the Hero in Their Story
4.0 Master the Connection Between Flavor, Fragrance and Emotions. How to Create Preference.
5.0 Create and Moderate a Sensory Marketing Focus Group. I Teach You How to Recruit, Run, Analyse and Present Actionable Results From Your Own Sensory Marketing Research Focus Group
6.0 Why Certain Brands, Flavours and Fragrances Fail and What You Can Do to Fix It
7.0 Ride the Trend + Downloads, all you need in order to run and organise your own research