Welcome!
Milestones
1.0 Introduction: Why Take This Course?
- 1.1 Why the Course is Needed
- 1.1.2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
- 1.2 So Many New Products
- 1.3 For New Product Development
- 1.3.1 Flankers, Tweaking or Time For Something Completely Different
- 1.4 The Viscous Circle. Case Study: China
- 1.5 Four Main Areas for the Course
- 1.6 Understanding Preference for Fragrance and Flavor
2.0 How Advertising Works
3.0 The Consumer is the Hero
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference.
5.0 Run Your Sensory Marketing Focus Group
- 5.0 & 5.1 Create and Moderate a Sensory Marketing Focus Group
- 5.2 & 5.3 Filling and Moderating Your Groups
- 5.4 How to Assess New Fragrance Concepts at Early Stages of Design
- 5.5 How to Research a Finished Fragrance Product
- 5.6 How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace
- 5.7 Finding a Product’s Mood or Personality
- 5.8 & 5.9 Using Consumer’s Story, Memories & First Encounter
- 5.10 & 5.11 Finding Consumers Flavor & Fragrance Descriptors
- 5.12 & 5.13 Tying It Together: Finding Which Emotion is Driven by Which Aroma + Flavor
- 5.14 Best Ways to Present Your Findings for Maximum Impact
6.0 Why Brands, Flavours & Fragrances Fail
7.0 How To Ride the Next Consumer Trend
8.0 Further Knowledge
7.0 Ride the Next Consumer Trend
7.0 How To Ride the Next Consumer Trend
Ride the Trend. Often as product makers, designers, developers and matrketeers. We want to know how can we ride the next fragrance or flavor trend and maximize it.
In order to do that, we must understand the environment of brands, beliefs and motivations
into which your product shall arrive for the consumers. This requires that you understand the characteristics in terms of exactly what are the requirements of the consumer's target Need State. Solution:> understanding the consumers "Consumption Experience" is therefore of the utmost
importance to know the emotions which consumption creates and their relative levels of
importance, ie, the key elements of taste, aroma, flavor and mouthfeel and connect in how
these taste and aromas trigger and drive the emotions. Knowing all of this makes it possible for you to extend your brand as long as you remain faithful to the key signature you can change your other elements within the brand and still remain true to the main cause of loyalty.
In order to do that, we must understand the environment of brands, beliefs and motivations
into which your product shall arrive for the consumers. This requires that you understand the characteristics in terms of exactly what are the requirements of the consumer's target Need State. Solution:> understanding the consumers "Consumption Experience" is therefore of the utmost
importance to know the emotions which consumption creates and their relative levels of
importance, ie, the key elements of taste, aroma, flavor and mouthfeel and connect in how
these taste and aromas trigger and drive the emotions. Knowing all of this makes it possible for you to extend your brand as long as you remain faithful to the key signature you can change your other elements within the brand and still remain true to the main cause of loyalty.
Often as product manufacturers, designers and developers we want to know ‘‘How can we ride the next fragrance or flavour trend, and maximise it?’’