Welcome!
Milestones
1.0 Introduction: Why Take This Course?
- 1.1 Why the Course is Needed
- 1.1.2 Tastes Are Changing: Case Study White Bread Loses Over 200 Million Euros
- 1.2 So Many New Products
- 1.3 For New Product Development
- 1.3.1 Flankers, Tweaking or Time For Something Completely Different
- 1.4 The Viscous Circle. Case Study: China
- 1.5 Four Main Areas for the Course
- 1.6 Understanding Preference for Fragrance and Flavor
2.0 How Advertising Works
3.0 The Consumer is the Hero
4.0 Master the Connection Between Flavor, Fragrance and Emotions: How to Create Preference.
5.0 Run Your Sensory Marketing Focus Group
- 5.0 & 5.1 Create and Moderate a Sensory Marketing Focus Group
- 5.2 & 5.3 Filling and Moderating Your Groups
- 5.4 How to Assess New Fragrance Concepts at Early Stages of Design
- 5.5 How to Research a Finished Fragrance Product
- 5.6 How to Research & Fix When a Product is Not Selling Well in Another Geographic Marketplace
- 5.7 Finding a Product’s Mood or Personality
- 5.8 & 5.9 Using Consumer’s Story, Memories & First Encounter
- 5.10 & 5.11 Finding Consumers Flavor & Fragrance Descriptors
- 5.12 & 5.13 Tying It Together: Finding Which Emotion is Driven by Which Aroma + Flavor
- 5.14 Best Ways to Present Your Findings for Maximum Impact
6.0 Why Brands, Flavours & Fragrances Fail
7.0 How To Ride the Next Consumer Trend
8.0 Further Knowledge
1.2 So Many New Products
1.2 So Many New Products
So many new products. There has been an exponential increase in the number of fragrance launches per year that were just 120 launches in 1997. Now they're over fifteen hundred per year. This is a great challenge. Nobody really needs another fragrance. With many of these launches, its fragrance as fast fashion.
It's a changable market that moves so quick, no one can make an emotional connection to a product in this cause. We'll show you how you can get a competitive advantage by showing you the industry techniques, how to get a better emotional connection with your consumers and customers.
One approach in order to create an emotional connection and bring out true success comes from companies going out on a limb and launching a product that doesn't necessarily please everyone's tastes. Generally, companies are inclined to go for the thing that everybody tolerates pretty well, actually, when you look great brands, most of them have a core of massive
enthusiasts whose number may not be that high and they maintain it in the marketplace
while other people acquire the taste. As they do, it becomes massively popular. One such beverage example would be Red Bull, who is uncommon taurine tastes have become
synonymous with energy drinks. But he's not alone. Brands such as Guinness, Dr. Pepper and the U.K. is spreadable Marmite will fit this model. The same applies for fragrances. When a no goes from niche to mainstream, for example, Angel for Mugler started out as the
initial gourmand trend, which has gone from strength to strength with exceptional growth.
Flavored and fragrance products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace. By creating emotionally differentiating products. Consequently, knowing what the best emotions to evoke by fragrance is an important aspect
of perfume development. Compounding this trend, data indicates how Millennials prefer to change fragrances. According to the day, season and mood.
It's a changable market that moves so quick, no one can make an emotional connection to a product in this cause. We'll show you how you can get a competitive advantage by showing you the industry techniques, how to get a better emotional connection with your consumers and customers.
One approach in order to create an emotional connection and bring out true success comes from companies going out on a limb and launching a product that doesn't necessarily please everyone's tastes. Generally, companies are inclined to go for the thing that everybody tolerates pretty well, actually, when you look great brands, most of them have a core of massive
enthusiasts whose number may not be that high and they maintain it in the marketplace
while other people acquire the taste. As they do, it becomes massively popular. One such beverage example would be Red Bull, who is uncommon taurine tastes have become
synonymous with energy drinks. But he's not alone. Brands such as Guinness, Dr. Pepper and the U.K. is spreadable Marmite will fit this model. The same applies for fragrances. When a no goes from niche to mainstream, for example, Angel for Mugler started out as the
initial gourmand trend, which has gone from strength to strength with exceptional growth.
Flavored and fragrance products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace. By creating emotionally differentiating products. Consequently, knowing what the best emotions to evoke by fragrance is an important aspect
of perfume development. Compounding this trend, data indicates how Millennials prefer to change fragrances. According to the day, season and mood.
Knowing what the best emotions to evoked by fragrance is an important aspect of perfume development.
There has been an exponential increase in the number of fragrance launches per year. With this increase 120 launches in 1997 now over 1500 per year. The great challenge is that nobody needs another fragrance, with many of these it’s fragrance as fashion.
It is a changeable market that moves so quick no one can make an emotional connection to a product. Flavored and fragranced products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace by creating emotionally differentiating products.
Compounding this trend, data indicates how Millennials prefer to change fragrances according to the day, season, and mood.