Part 1
Design for Ambient Scent Brief
Hotel Homework. Designing an Ambient Scent Footprint for an Amsterdam Hotel
Part 2
4.0 Creating a Winning Scent Concept for an Amsterdam Hotel's Ambient Scent
5.0 How Emotion is Measured in Modern Fragrance and Flavor Industry
Review of methodologies now in place
Course: Olfactory Marketing Concepts
