Course: Olfactory Marketing Concepts


What you will Learn

This course is designed to provide students with a broad understanding of the nature and scope of olfactory marketing concepts, research and methods used in the fragrance and flavour industry.

Flavored and fragranced products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace by creating emotionally differentiating products. Consequently, knowing what the best emotions to evoked by fragrance is an important aspect of perfume development.

  • 6 hours teaching 
  • 50 Question Quiz
  • 100+ SLIDES



Course Features

  • Lectures 4
  • Quizzes 0
  • Duration 6 hours
  • Skill level All levels
  • Language English
  • Students 23
  • Assessments Yes
  • Part 1 1

  • Design for Ambient Scent Brief 1

    Hotel Homework. Designing an Ambient Scent Footprint for an Amsterdam Hotel

  • Part 2 2

  • 4.0 Creating a Winning Scent Concept for an Amsterdam Hotel's Ambient Scent 0

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  • 5.0 How Emotion is Measured in Modern Fragrance and Flavor Industry 0

    Review of methodologies now in place

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