Course: Olfactory Marketing Concepts

Olfactory Marketing
23 students

What you will Learn

This course is designed to provide students with a broad understanding of the nature and scope of olfactory marketing concepts, research and methods used in the fragrance and flavour industry.

Flavored and fragranced products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace by creating emotionally differentiating products. Consequently, knowing what the best emotions to evoked by fragrance is an important aspect of perfume development.

  • 6 hours teaching 
  • 50 Question Quiz
  • 100+ SLIDES

MASTER CORE OLFACTORY MARKETING CONCEPTS

 

Instructor

Training the next generation of professionals for the flavor & fragrance industry. I work in Grasse the world capital of perfumes. The author of multiple modules for the Université Côte d’Azur Masters in Fragrance Flavour course. A sensory marketing psychologist in the area where the technical language of fragrance and flavor chemistry is separated by a chasm from that of the marketer and consumer.