Course: Olfactory Marketing Concepts


What you will Learn

This course is designed to provide students with a broad understanding of the nature and scope of olfactory marketing concepts, research and methods used in the fragrance and flavour industry.

Flavored and fragranced products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace by creating emotionally differentiating products. Consequently, knowing what the best emotions to evoked by fragrance is an important aspect of perfume development.

  • 6 hours teaching 
  • 50 Question Quiz
  • 100+ SLIDES


Course Features

  • Lectures 1
  • Quizzes 0
  • Duration 6 hours
  • Skill level All levels
  • Language English
  • Students 20
  • Assessments Yes
  • 1.0 Introduction 0

    1.1 Course Content 1.2 Goals of the Course 1.3 Skills you will Acquire 1.4 Background to Olfactory Marketing 1.5 Sensory Marketing Definition 1.6 How Advertising & Sensory Marketing Works With Our Mind, Will & Emotions 1.7 The Problem: Products Become More Similar 1.7 Basic Terms: What is Sensory & Olfactory/Scent Marketing 1.8 Four Types of Olfactory Marketing 1.9 Homework Design a Hotel Signature Scent

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  • 2.0 Plymouth Product Mode 0

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  • 3.0 Case studies for development of Soda & Alcoholic Drinks Aromas 1

    Translating their intangible to tangible benefits and product attributes via the use of the Plymouth Model

    • Lecture3.1
  • 4.0 Creating a Winning Scent Concept for an Amsterdam Hotel's Ambient Scent 0

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  • 5.0 How Emotion is Measured in Modern Fragrance and Flavor Industry 0

    Review of methodologies now in place

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