What you will Learn
This course is designed to provide students with a broad understanding of the nature and scope of olfactory marketing concepts, research and methods used in the fragrance and flavour industry.
Flavored and fragranced products have become highly similar on both quality and technical performance indicators. As such, emotional attributes are highly important for competing in the marketplace by creating emotionally differentiating products. Consequently, knowing what the best emotions to evoked by fragrance is an important aspect of perfume development.
- 6 hours teaching
- 50 Question Quiz
- 100+ SLIDES
MASTER CORE OLFACTORY MARKETING CONCEPTS
Part 1
Design for Ambient Scent Brief
Hotel Homework. Designing an Ambient Scent Footprint for an Amsterdam Hotel
Part 2
4.0 Creating a Winning Scent Concept for an Amsterdam Hotel's Ambient Scent
5.0 How Emotion is Measured in Modern Fragrance and Flavor Industry
Review of methodologies now in place