Name: Sweet Orange
Latin Name: Citrus sinensis
My Aroma Description (Perfumer’s Notes): fresh, sweet, fruity, Fanta/Orangina, ice lolly / popsicle, sticky, syrupy, rich, juicy, succulent, candy, tangy
Archetypal Fragrances: Clinique Happy
Raw Material Family: Citrus
Note: Top
Type: Essential Oil
Where From: Italy, South Africa, Brazil, China, USA,
Emotional Rewards Prioritised: The aroma of Sweet Orange commonly creates the following emotions: [visualizer id=”442″]The graph above shows what emotions Sweet Orange often creates and the relative level of importance.

Commentary:

The ubiquitous orange is a created hybrid between the pomelo (a large citrus with a grapefruit like pulp) and the mandarin. It is one of the world’s most preferred flavours. Consumers first encounter with this note is often via squeezed orange juice or manufactured soft drinks. Its use is orientated around morning which can be used to provide an interesting position within a category.

Now the science part, Sweet orange oil, like all citrus fruits, has vast amounts of d-limonene, which gives it a fresh and sweet quality of aroma. This sweet orange oil is produced by cold-pressing the fragrant peel.

Other types of orange raw materials are as follows each with their own unique aromas:

• Bitter Orange
• Blood Orange
• Orange Blossoms
• Mandarin Orange