• Home
  • About
  • Courses
  • Blog
  • In the News
Login
Nathaniel DavisNathaniel Davis
  • Home
  • About
  • Courses
  • Blog
  • In the News

News

  • Home
  • Blog
  • News
  • Teaching in Grasse

Teaching in Grasse

  • Posted by admin
  • Categories News
  • Date December 31, 2018
  • Comments 0 comment
Maîtrise (MSc) en Gestion de l’industrie des arômes et parfums

For over twenty years I have specialised within branding, taste and emotion marketing research. 

I am happy to announce that I will be joining as a lecturer in marketing on the masters course Management of the Flavor & Fragrance Industry at Grasse. Grasse is considered the world’s capital of perfume.

I will be teaching on the Modern Flavour and Fragrance Industry. Focussing on the emotional messages from taste, flavour and fragrance.  I will be illuminating the role of fashionability and need states in making tastes and aromas attractive.

I am confident that this change will allow me to do one of my favourite things—inspiring the next generation. I will be starting in January 2019. I invite you to join me in this exciting new chapter to continue our mutually beneficial partnership.

I am still consulting and conducting research. You will still enjoy the same commitment and dedication from me, with additional experience from this region. In light of this I have produced a new report called “Aroma Signature Analytics  – Quantifying Emotional Preference”. I have Quantified Emotional Preference using over 2,000 online responses to these brands:

Male 

  • L’Homme Ideal Eau de Parfum — Guerlain 
  • Boss Bottled — Hugo Boss
  • Terre D’Hermès — Hermès

Female

  • Black Opium— Yves Saint Laurent
  • Bloom— Gucci

Unisex

  • Verveine / Verbena— L’Occitane

In this report, I have addressed the quantification of emotions that are created by the aroma.  Quantification is desirable as it provides confidence and allows direct inter-brand comparisons.  

Feel free to write to me in order to obtain detailed instructions in order for you to replicate my method.

Explore the findings of my report by clicking here >Aroma Signature Final_Aroma_Signatures_Perfume_Jan_2019. 

  • Share:
author avatar
admin

    Previous post

    3 Tendances de Conception de Parfum
    December 31, 2018

    Next post

    Enseigner à Grasse
    January 4, 2019

    You may also like

    FRAGRANCE-MARKETING-IN-2020-MUST-CONSIDER-CONSUMER-EMOTIONS-SAYS-EXPERT
    Cosmetics Design Europe Interview: Fragrance Marketing Must Consider Consumer Emotions Says Expert
    3 August, 2020
    Ice Cream Often Evokes Strong Memories of Childhood
    Mood and Food: NPD Adapting To Generational Shifts
    8 June, 2020
    Maîtrise (MSc) en Gestion de l’industrie des arômes et parfums
    Teaching in Grasse
    31 December, 2018

    Leave A Reply Cancel reply

    Your email address will not be published. Required fields are marked *

    Latest Courses

    Course: Product Innovation and Marketing Innovation

    Course: Product Innovation and Marketing Innovation

    Course: Olfactory Marketing Concepts

    Course: Olfactory Marketing Concepts

    Course: English for Senses

    Course: English for Senses

    €100.00

    • Privacy
    • Terms
    • Contact
    • About
    • Marketing Terminology Cheat Sheet
    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy

    Login with your site account

    Lost your password?