For over twenty years I have specialised within branding, taste and emotion marketing research. 

I am happy to announce that I will be joining as a lecturer in marketing on the masters course Management of the Flavor & Fragrance Industry at Grasse. Grasse is considered the world’s capital of perfume.

I will be teaching on the Modern Flavour and Fragrance Industry. Focussing on the emotional messages from taste, flavour and fragrance.  I will be illuminating the role of fashionability and need states in making tastes and aromas attractive.

I am confident that this change will allow me to do one of my favourite things—inspiring the next generation. I will be starting in January 2019. I invite you to join me in this exciting new chapter to continue our mutually beneficial partnership.

I am still consulting and conducting research. You will still enjoy the same commitment and dedication from me, with additional experience from this region. In light of this I have produced a new report called “Aroma Signature Analytics  – Quantifying Emotional Preference”. I have Quantified Emotional Preference using over 2,000 online responses to these brands:

Male 

• L’Homme Ideal Eau de Parfum — Guerlain 
• Boss Bottled — Hugo Boss
• Terre D’Hermès — Hermès

Female

• Black Opium— Yves Saint Laurent
• Bloom— Gucci

Unisex

• Verveine / Verbena— L’Occitane

In this report, I have addressed the quantification of emotions that are created by the aroma.  Quantification is desirable as it provides confidence and allows direct inter-brand comparisons.  

Feel free to write to me in order to obtain detailed instructions in order for you to replicate my method.

Explore the findings of my report by clicking here > Final_Aroma_Signatures_Perfume_Jan_2019.