Sensory Flavour & Fragrance Research Exhibition 4th December 2020
“SENSORY MARKETING SHOW”
Introduction to the Exhibition
by Nathaniel Davis, Course Author “Role of Flavor and Fragrance in Marketing”
Would you be brave enough to show the universe your first sensory studies? This exhibition is delighted to showcase the marketing insights of group of young Flavor and Fragrance professionals what they learned on the course: “Role of Taste, Flavour and Fragrance in Marketing” .
Join us on Friday 4th December to see their research posters and listen to a discussion with Nathaniel Davis.
The Online Exhibition is free on and after 4th December 2020.
This exhibition celebrates the work of:
Alice De Benito Cassadó – “What it is to be Young” Fragrance
Since I was a child l’ve been in love with the Mediterranean Sea and its flora. Born and raised in Barcelona I would spent whole afternoons in the coasts of Valencia, Menorca and Nice, just getting lost in their unique landscapes. During the quarantine I really treasured those memories of summer. And it was precisely recalling them what inspired me to create this perfume, the third of my collection, which helped me return to those days: What it is to be young … It was such a great experience as an artist to be able to engage in a journey so full of fragrance and flavor, as well as it was as a pharmacist and perfumer to experiment with interesting psychometric tools. But what really made me enjoy the experience the most was the possibility to let other people feel what I felt and be what I was. THIS IS, IN OTHER WORDS, ONE MEANING OF ART.
Viktor Michalek – “Madeline” Cake
Hi! My name is Viktor Michalek, 25 years old and fascinated by food and flavors. I am currently living on the French Riviera where I was born too. I’ve been a Food Science engineer specialized in Quality Management for 2 years. I have been involved in a start-up project to create a plant-based innovative product.
As a tribute to the French pastry, I chose the emblematic Madeleine cake to conduct this Marketing study. This timeless sweet product triggers many emotions and memories, especially its flavor profile that transports people in their childhood. Between tradition and innovation, this pastry keeps convincing all generations for many occasions.
Yuliya Kolomeets – “Raffaello” Confectionery
My name is Yuliya Kolomeets. I am a Russian-born and French-raised chemist currently based in Berlin. Having already obtained a master degree in Medicinal chemistry, I decided to spend some time looking at what else a chemist can do outside of the lab and academia. I have therefore enrolled MSc Management in Flavour and Fragrance Industry program at Cote d’Azur University. We are learning management concepts, getting some insights of flavour and fragrance industry and are trying ourselves in marketing. As a part of my studying program, I did a mini marketing research on Raffaello sweets and how they are perceived by the consumers. I found that taking a classic treat that almost everyone have had at least once would help me to master my skills in the marketing field. I found it could very well illustrate the concepts we have seen in class and ease questioning the people who agreed to participate. Indeed, I could collect the expected data and the results were quite satisfying. You can check them out in my presentation!
Mame-Kani Diop – ” Gucci’s Hortus Sanitatis” Fragrance
Mame-Kani is a fragrance marketing student interested in both the science and business aspects of perfumery.
She has been working in luxury fragrance sampling for the past two years in Paris.
Being from a culturally diverse background, she found herself drawn to more atypical and complex fragrances from niche perfumers and private collections, eventually falling in love with the hypnotic blend of Gucci’s H.Sanitatis.
Adit Shah – “Ballantine’s Finest Blended Scotch” Whisky
Ahmad Tirmuzi – “Milo” Beverage
Hi! I am Ahmad Tirmuzi. I am from Singapore which is where I was born too. I have a strong interest and passion for the flavour and fragrance industry and have been working as a Quality Control/Quality Assurance for more than a year.
I chose the chocolate malt drink, Milo, a product by Nestle for this marketing study. This chocolate malt energy drink is very popular here in Singapore as most people have been drinking it since young. Thus, it triggers many emotions and childhood memories in people. In Singapore, it is easily available and is an alternative choice of drink to coffee and tea sold at coffee shops. It is a great convenient drink for everyone.
Camille Jacquot – Orange Blossom
Hi ! My name is Camille Jacquot, I’m 20 and from Franche-Comté, France. I studied chemistry for three years before integrating the master management of the flavor and fragrance industry. I had hyposmia as a child and thus wasn’t able to smell properly for a few years, once I got my sense back I would smell anything I could get my hands on. Now I’m passionate about olfaction and I intend to build a career out of it, that is my revenge on my nose kind of. I chose orange blossom as my study case for its strong sentimental hold on me and because it can be used both as a fragrance and an aroma. It embodies on its own a set of contrasts that mesmerizes many. Are you one of them ? I know I am
