Introduction: Role of Fragrance, Flavor and Taste in Modern Marketing.mp4 transcript powered by Sonix—easily convert your video to text with Sonix.
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The flavor and fragrance sensory marketing essentials course is an amazing journey and we're glad to have you onboard. This is the first attempt to the best of our knowledge, a creating a program starting with the very basics. This course is for marketeers, chemists, perfumers or entrepreneurs aspiring to and currently in operational, supervisory or management, looking to build their practical skills in sensory marketing and widen their overall strategic view of their company and industry. The typical profiles of people who take this course include assistant perfumers evaluators, researchers, junior flavorists, laboratory assistance, quality control, marketing executives, entrepreneurs, new product development teams. It will teach you the foundations of marketing story preference. Then gradually continue with advance qualitative sensory research. But before I dive into the content, I like to share a few words about me who authored this course. My core areas of expertise are emotion, flavor, fragrance and sensory marketing. I am a sensory marketing expert in the area where the technical language of fragrance and flavor chemistry is separated by a gap from that of the marketeer and consumer. My work is a bridge between the emotions of the messages delivered to the consumer through the olive factory eating or drinking experience. I love the fact that I write the marketing courses and lecture for the MSC Course in Grasse the world's capital of fragrance. I love interacting with students and it makes me truly happy when I receive a five star review from students who have taken part in my course.
Here's how the course is structured. I start off with an intro where I discuss the world of flavor and fragrance. I explain why sensory marketing is important and how it helps fragrance and flavor. Houses, brands and advertisers stay competitive in this day and age, and our training continues by introducing important marketing, sensory and story concepts. Once I've laid out a solid foundation, you'll be ready to learn a qualitative sensory marketing technique starting from the very basics. We will build up your skills. Soon you'll be able to host, moderate and manage your own research focus group. Of course, we've saved the best to last. Analyzing a real life brand adverse strategy, using our newly acquired sensory marketing skills, our flavor and fragrance sense remarketing training is real life orientated, leveraging over 25 years experience within the industry. You will be able to record and analyze the emotional responses of consumers like a pro to get the most out of this journey. Please don't skip any lectures. As I gradually build on your knowledge, it is essential that you start at the very beginning because it is there. You will learn the foundation required in order to tackle the more advanced topics. You will find later on. Many of my lessons contain downloadable resources that will help you learn.
They include course, notes, exercises, terminology, files, and a step by step playbook.
I strongly recommend that you complete all the exercises as they will enhance your sensory marketing skills. Feel free to post in the question area if you'd like to ask a question or have any difficulties. I'm always happy to hear from you. I hope you're as excited as I am. Let's dive straight in and continue this journey together.
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Introduction: Role of Fragrance, Flavor and Taste in Modern Marketing.mp4 transcript powered by Sonix—easily convert your video to text with Sonix. Introduction: Role of Fragrance, Flavor and Taste in Modern Marketing.mp4 was automatically transcribed by Sonix with the latest audio-to-text …