Dihydromyrcenol

Name: Dihydromyrcenol
Alternative Names: DHM; 2,6-dimethyloct-7-en-2-ol
My Aroma Description (Perfumer’s Notes): Fresh, clean, lime, sour lemon, lavender, bergamot, bitter, citrus, coriander, metallic, sweet citrus, floral, artificial, soap
Archetypal Fragrances: Drakkar Noir by Guy Laroche
Raw Material Family: Citrus
Note: Top
Type: Aroma Chemical / Molecule/
Emotional Rewards Prioritised: The aroma of Dihydromyrcenol commonly creates the following emotions:[visualizer id=”638″] The graph above shows what emotions Dihydromyrcenol often creates and the relative level of importance.

Commentary:

It is used in and in citrus, crisp and lime-like perfumes as it replaces the use of citrus oil. Citrus essential oils contain large amounts of the allergenic limonene plus they are highly sensitive to oxidation.

It is estimated the market for Dihydromyrcenol in the European Union is a massive 4400 tonnes per year (from 1 October 2005 to 30 September 2006). This widespread use in fragrances, soaps, detergents, air fresheners might mean that it is too mainstream for a sophisticated consumer positioning or with consumers who view themselves as too discerning to use a generic scent.

According to Roja Dove it was originally used as a detergent odorant but hit the big time when it was used in Cool Water by Davidoff – the fragrance captured the world’s attention upon its launch in 1988 and has been copied by numerous brands since *