Touch

touch

Touch is one the most essential but overlooked elements of the sensory marketing mix. Human beings thrive on touch. Insight on Foods commissioned a study into the key customer demographic Generation Y (born after 1980). The results are ...

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Sound

sound

Sound is extremely important in the contribution it makes to people’s feelings. We know that the absence of sound and music it has a profound impact on cars, shopping environments and adverts. Sound is as critical to a films experience ...

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Aroma

Aroma

Aromas spark the non-conscious mind spectacularly well. It is thus possible to design fragrances in order to elicit certain emotional responses. We are all familiar with food retailers circulating the smell of freshly-baked breads. ...

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