What you will Learn
- The course provides the entire toolkit you need to conduct a sensory analysis in order to test the emotional reward of your products
- Complete your CV/Resume with in-demand skills of Sensory Marketing, Sensory Research, Research Group Moderation
- Apply your skills to real-life advertising cases
- Use the power of knowing the consumer’s own story
- Learn how to run your own Qualitative Consumer Focus Group
The recording of emotions evoked by a fragrance or flavor is an important aspect of perfume and flavor development in the fragrance industry. These emotional characteristics are then highly important in marketing, positioning, delivering brand promises and differentiating products in highly competitive consumer markets.
Focusing on sensory marketing and the role of ‘taste’, ‘flavor’ and ‘fragrance’ in marketing. The course shows how emotions play a pivotal role in our food and flavor preferences and how we use different products in anticipation of the feelings they will generate. Therefore having techniques to test the emotional reward of products is crucial in order to ensure successful product performance in the marketplace.
This course provides the skills and techniques required to test the emotional reward of your products.
Who is it for?
This is for marketers, chemists, perfumers or entrepreneurs aspiring to and currently in operational, supervisory or management looking to build their practical skills in sensory marketing and widen their overall strategic view of their company and industry.
The typical profiles of people who take this course are:
- Assistant Perfumers
- Junior Flavourists
- Laboratory Assistants
- Quality Control
- Marketing executives
- NPD (Product Development)
Prices shown are inclusive of TVA. Prices include tuition and course materials.
Full board accommodation is only included on residential courses in Monaco, Côte d’Azur.
|Start Date||Days||Location||(Add to Basket)||(Book Now)|
|1 Oct 2019||2||Monaco, Côte d'Azur||(Add to Basket)||(Book Now)|
|3 Dec 2019||2|
Is this course right for you? Speak to Nathaniel, on +33 (0) 6 07 93 75 78 or enquire here.
- Lectures 6
- Quizzes 0
- Students 0
- Assessments Yes
Part 1: Introduction 1
Evaluate an Advertising Brand Strategy 3
Acquire knowledge to differentiate, add value and to inform about the uniqueness of their chosen products. (1h). An assessment of advertising and the role or story. Examing why some brands have grown in stature, how others have failed and others remained static. Show that each new generation influences the opinions and preferences of the previous generations and indeed sometimes they transform the whole market. Examples brought to life through case studies. (1h)