Multi Sensory Marketing means taking account of the five senses that consumers use to make decisions.

•    Sight
•    Hearing
•    Taste
•    Smell
•    Touch

As such, marketing needs to influence both the individual’s conscious and sub-conscious mind. I work with global food / drink and other clients to tailor their marketing, looking to launch new products designed to tap into the full potential of multi-sensory experiences, based on auditory, vision, olfactory and taste.