Tabloid News, Expert comment

Doughnut Challenge September 2017 The Sun and Daily Mirror on a story about why we find it so difficult to not lick our lips whilst eating a sugary doughnut. A commercially led PR piece

https://www.thesun.co.uk/news/4417759/doughnut-licking-lips-impossible/

 

http://www.mirror.co.uk/news/weird-news/its-pretty-much-impossible-eat-11131593

BBC Radio, Taste with Nathaniel Davis

Taste BBC Radio

JANUARY 2017 Rony Robinson, Taste. Rony’s theme is the sense of taste with Sensory Marketing expert Nathaniel Davis from Insight on Foods

Listen.

campdenbri

Campden BRI, Sensory Marketing & Advertising

NOVEMBER 2017 This unique presentation is being presented for the first time at Camden BRI’S upcoming conference. This talk will begin with showing them in a new light on how to promote the core sensory brand values of food and drinks through advertising campaigns. I will use an intriguing paper on how to manage the process, using case studies.