I am a Multi Sensory Marketing Expert. I combine marketing research insights with celebrated creativity. Holder of a degree in Human Psychology from Aston University. A member of the Market Research Society.
I always approach projects with flexibility, and above all else, inquisitiveness. In basic terms, I give brands an insight into what their unique offering is, what makes them distinct, and then I help them spread the word! I work with my clients on everything from brand strategy right through to design to put their plans into action, and create something valuable and inspiring for their business.
I am extremely passionate about sharing my ideas with the community, I am a trained Sensory Marketing Researcher with experience in the design and food and drink industry. I write and speak widely about what I do, including guest lecturing. I am the founding Research Director at Insight on Foods Ltd – a leading research consultancy providing taste guidance for global food & drink brands.